It’s the first time their “products will be available beyond California,” marking the “beginning of a multi-state expansion plan”
For the first time in the company’s decades-long history with roots in the legacy market, Beard Bros Pharms is expanding beyond the West Coast. One of the most recognizable cannabis brands based in California, their “initial expansion marks the start of significant growth plans, with talks underway for multiple Midwest and East Coast states.”
Massachusetts will be first, with Beard Bros bringing their full-spectrum Rick Simpson Oil (RSO) here through a partnership with the Blackstone-based Ideal Craft Cannabis. The product will be “available in both high-THC and high-CBD formulations” that “can be ingested directly or infused into edibles or topical remedies.”
“It has always been our plan to offer Beard Bros’ cannabis nationally,” Bill Levers, who founded Beard Bros with his brother Jeff, said in a media statement. “The first step to becoming a multi-state brand is launching our RSO product in Massachusetts via partnership with Ideal.”
“We have found a fantastic partner with Ideal,” Jeff added. “They recognize our impeccable reputation for delivering superior products to the California market beyond flower, vapes, and pre-rolls, and were keen in adding premium ingestible cannabis products to the Massachusetts market.”
According to the companies, “Ideal has future plans for additional cultivation and retail locations throughout the state, and Beard Bros will be an integral part of the journey.”
“Ideal is honored to be the exclusive Beard Bros Pharms distributor and carry their products in our dispensary,” Ideal CEO Nick Saba said in the statement. “Bill and Jeff’s historic and ongoing commitment to the cannabis industry is legendary. The opportunity to partner with them and carry their RSO offerings is a great addition to our high-quality, premium products already available in Massachusetts.”
The Beard Bros team will be with the crew from Ideal Craft Cannabis in Spencer, Mass, from August 18 to 19 at the Terptown Throwdown.