Cheech & Chong Set Up Shop In Massachusetts

Legendary stoner comedy duo to open three Dispensorias and introduce beverage line in the Bay State this month

You knew they’d get here eventually. It was only a matter of time.

This week, Cheech & Chong announced that they are headed to the Bay State “for two groundbreaking partnerships that will leave Massachusetts buzzing.”

First, they’re partnering with Atlantic Beverage Distributors to “bring their High & Dry Hemp THC seltzers to liquor stores throughout the greater Boston area.”

“We’re all about makin’ it simple for folks to get what they need, whether you’re in a dispensary or in the liquor store,” Tommy Chong said in a media statement. “It’s all about takin’ care of the community.”

“This initial rollout in Boston has been incredible,” Cheech and Chong’s Global Holding Company President Brandon Harshbarger added. “And that all comes down to the team at Atlantic Beverage. … Looking at their history in the adult beverage space, there was no better partner. We’re proud to have them on board the Cheech & Chong team.”

Beyond the drinks, the iconic duo also “partnered with dispensary operator Toroverde to launch Cheech & Chong’s Dispensorias, a line of cannabis dispensaries in Massachusetts.” They’re calling them “a destination for laughter, connection, and unforgettable experiences.”

“Legalization is great, but the industry lost some of the fun along the way,” Cheech Marin said. “We wanted to bring back the fun and excitement and laughter with the Dispensorias. We wanted to do it different than anyone else—almost like another ‘cannabis revolution.’ And we figured, what better place to start a revolution than Massachusetts?”

Their Dispensorias will open this month in Whately, Greenfield, and Northampton.

“We’ve taken all the best parts of a dispensary: safe, legal access to premium cannabis, expert budtenders, and top-notch customer service, and tossed all the boring, corporate parts,” Toroverde Market Manager Jonathan Gonzalez said. “When you apply that ‘Cheech & Chong’ feel to a dispensary, all of a sudden, everyone is just having a lot more fun.”

Jonathan Black, CEO of Cheech and Chong’s Global Holding Company, added, “We’ve worked hard to ensure that our Dispensorias are designed to break down barriers, foster a sense of community, and give every cannabis consumer, regardless of experience level, access to a safe, responsible, and reputable cannabis experience, boosted by the connection of two legends in the space.”

And there are parties: “To celebrate, Cheech & Chong are bringing the party to The Bay State. They’ll be toasting to the new beverages at the Liquor Junction in Reading, Massachusetts, on Nov. 10. Meet the iconic duo and join the beverage revolution at 1 General Way, Reading, MA 01867, from 5-7pm.” And, “Cheech & Chong will also be throwing a Dispensoria Grand Opening Party on Nov. 11. Join the guys in person at 424 State Rd., Whately, MA 01373 from 2-6pm, with a Cheech & Chong Meet-and-Greet from 3-5pm.”