“Massachusetts marijuana establishments saw gross sales bump over Patriots’ Day weekend”
Shortly after this year’s 4/20 weekend, we tagged in our friends at Lit Alerts to share some data. According to their estimates, on Friday, April 18, retailers did $5.18 million in sales, followed by $5.02 million on Saturday and $4.33 million on Sunday, 4/20. Compare those numbers to Mass 4/20 sales in 2024 ($8.5 million), 2023 ($7.2 million), 2022 ($6 million), and 2021 ($4.2 million), and draw your own conclusions.
This week, the Cannabis Control Commission released the official numbers, which fall in line with those estimates—with Saturday of that weekend as the standout—but add some more cherries on top: “April 19 was the highest-grossing day of the 2025 weekend at $6.30 million, which is on par with the same date in 2024.”
The CCC also included the following day, a Mass holiday: “On April 21, the day of the 129th Boston Marathon, retailers saw similar sales as the previous year at $3.47 million compared to $3.50 million in 2024, according to Metrc data.” More from the commission below:
Gross sales figures collected by the Cannabis Control Commission (Commission) show that Marijuana Establishments in Massachusetts earned nearly $15 million over the Patriots’ Day long weekend, which included the annual 4/20 cannabis holiday coinciding with Easter.
Over Patriots’ Day weekend in 2025, the 397 Marijuana Retailers, 10 Delivery Couriers, 18 Delivery Operators, and two Microbusinesses with Delivery Endorsements that have commenced operations statewide grossed $14.62 million between April 19 and 21, according to a preliminary analysis of data from Metrc, the state’s seed-to-sale tracking system.
Compared to other Patriots’ Day weekends, the 2025 long weekend was a gross sales high point for retailers. Over Patriots’ Day weekend in 2024, which spanned April 13 to 15, gross sales reached $12.99 million, and $12.24 million over the weekend in 2023.
Marijuana Establishments grossed $4.87 million on 4/20 alone in 2025. Over the first three months of 2025, gross sales in Massachusetts reached $392.6 million, the same as the first three months in 2024.
Marijuana Establishments set a single-day gross sales record in 2024 when 4/20 fell on a Saturday. Previous 4/20 holidays in 2021, 2022, and 2023 fell on weekdays. Marijuana Establishments were closed in April 2020 due to the COVID-19 pandemic.
The Commission makes sales data available on its Open Data Platform, allowing the public to view economic data like sales figures for medical marijuana treatment centers, sales by delivery businesses, and the average cost of cannabis flower over time. New in 2025, the platform has been updated to include county-level data on cannabis sales.
The Massachusetts adult-use cannabis industry has grossed more than $7.7 billion since 2018, generating more than $1.4 billion in state and local tax revenue in the process. Adult-use tax revenue supports a variety of important programs in the state, including addiction recovery services, community college programming, and re-entry grants.
“The Commission recognizes the importance of the 4/20 cannabis holiday for our retailers and delivery businesses,” acting CCC Chair Bruce Stebbins said in the commission’s statement. “This year was unique with 4/20 falling on Easter and being part of a longer Patriots’ Day holiday weekend. Collectively, we were happy to see a new gross sales record for the Patriots’ Day holiday weekend and congratulate our licensees for making the most out of the sales opportunities.”
