And also a big round of applause for Treeworks performance Hummies, consistently among the best
Some companies use anything they can to mask the taste of weed in edibles.
In many cases, the disappearing act happens by simply—or complexly, really—twisting the plant through so many stages in the manufacturing process that it doesn’t smell or taste like the original material at all.
Other times, they simply mask their mediocre crop with perfume right in plain sight.
I am actually a fan of many of those typically cheaper products, but it’s nonetheless remarkable how vastly different those approaches are from that of the West Hatfield-based Treeworks. They’re easily among the most elite purveyors of infused goodies in the Bay State, the kind of operation that puts deep thought into its ingredients and output.
Case-in-point: their raspberry-lime “performance” gummies, part of their standout Hummies line. Made from real organic fruit and full-spectrum hash rosin, they’re superior to most other chewables by many measures—from the way that they, and I really can’t stress this enough, actually taste like a big bowl of dank, to the symphony of THC-V, CBG, and THC. I don’t go to Dunk’s. I munch on these.
All of which is to say I was more than just a wee bit amped to see that Treeworks is building with Ahh Moments. As we wrote in our first review of their top-shelf chocolate last year, the boutique operation makes the kind of candy bars that you can give somebody as a present. I’ve shown up to parties with their ravishing artistic packages, and the appreciation begins even before the host tears the wrapper back and snaps off a square to sample.
Such was my experience last weekend with the Ahh and Treeworks-spun Raspberry (solventless) Rosin Reserve dark chocolate bar. Jointly billed as a “sexy sativa,” it is 61% cacao, 80% wow, and 100% pow. It might be the sort of dreamy chocolate you are used to if you hang out in Parisian cafes, but in the Massachusetts weed world it’s as rare as it’s refreshing to savor flavor this natural. And it got me absolutely loaded too—maybe from adaptogenic reishi mushrooms which are blended in, or maybe because I ate the whole 100mg bar in one sitting.
Finally, if you’re a purist or even just someone who kind of appreciates the taste of good old fashioned marijuana just like you might like a pinch of thyme or rosemary in homemade soup, then you might be wondering why canna brands are hellbent on selling products that don’t actually taste like weed. After all, they don’t sell grapes and strawberries that taste like Sour Diesel. I’ve asked executives and marketers that very question, and without any field research, surveys, or focus group data to back up their story, they’ve all in one way or another looked at me and said something to the tune of, Trust me, I like the real stuff myself, but the canna-curious customer we’re going after doesn’t.
I think those so-called industry experts are full of shit. Even worse, in some cases, they’re making excuses for being complicit in the race to bottomless cheap chocolate bars and gummies. Cost will always be a factor, that’s reality, and sure, some new consumers might not like a whole mouthful of gas. But given the choice between something that’s natural from a producer like Treeworks—or Ahh Moments—and the alternative from a lesser competitor, most people will choose quality, if feasible, every time.
