The 2024 totals are in: Multiple sales milestones, Worcester is the cannabis capital, and flower at $4.44 per gram
Pointing to the agency’s updated interactive open data platform showing the “regional impact of the cannabis industry,” the Massachusetts Cannabis Control Commission today announced that “Marijuana Establishments in Massachusetts generated more than $1.64 billion in gross sales in 2024, setting a new annual record for the Commonwealth while continuing to provide hundreds of millions of dollars in state and local tax revenue.”
The official announcement continues: “Along with the new annual sales figures, the [CCC] is for the first time releasing county-specific data on adult- and medical-use marijuana gross sales totals. This new, interactive sales map is now available on the agency’s Open Data Platform and illustrates snapshots of the economic impact of the cannabis industry and how significant the contributions of Marijuana Retailers, delivery businesses, and dispensing Medical Marijuana Treatment Centers have become across all regions of the Commonwealth.”
“The cannabis industry in Massachusetts continued to mature in 2024 as the Commission approved the 700th—and counting—notice to commence operations,” acting CCC Chair Bruce Stebbins said in a statement. “The clear growth of the industry is the result of ongoing collaboration between Commissioners and agency staff, business owners, host communities, an engaged consumer base, and the medical community. We’re looking ahead to continued growth in 2025 and beyond as we seek to expand the industry with new social consumption licenses.”
According to the CCC, “The adult-use industry’s $1.6 billion in gross sales was one of several new records set by Massachusetts Marijuana Establishments in 2024, according to sales data from the state’s seed-to-sale system, Metrc. Licensees broke the first of three monthly sales records in July with gross sales of $142.8 million, breaking the previous monthly record of $140 million set in December 2023.”
Other milestones include:
- The July record was quickly surpassed by gross sales hitting $147 million in August ahead of Labor Day weekend. December 2024 also narrowly eclipsed December 2023 as the industry’s third-highest sales month to date.
- Two annual, unofficial cannabis holidays, April 20 and Green Wednesday, also set new single-day sales records in 2024 with gross sales reaching $8.5 million and $7.9 million, respectively.
- By the end of the year, Marijuana Establishment all-time gross sales reached $7.2 billion, a figure that dates back to when the first two Marijuana Retailers to open along the East Coast commenced operations in November 2018.
- Commission data confirms that Worcester County, which is also home to the agency’s Union Station headquarters, remains the cannabis capital of Massachusetts. Through 2018, Worcester County Marijuana Establishments and Medical Marijuana Treatment Centers generated a combined $1.4 billion in sales. Worcester County is also currently tied with Middlesex County in hosting the most Marijuana Retailers statewide at 86 as of January 2025.
- These sales records come even as the year ended with Massachusetts flower prices amounting to $4.44 per gram.
The announcement also touted the economic impact of cannabis in Mass:
- [The] 2024 sales record underscores the ongoing importance of cannabis as part of the state’s economy. The state’s Marijuana Establishments generated $272 million in state tax revenue in FY 2024.
- The regulated cannabis industry also continues to be a major employer in the state. To date, there are currently 20,280 individual agents serving the adult- and medical-use sectors of Massachusetts’ industry.
- Delivery licensees—a category reserved exclusively for businesses representative of communities that have been disproportionately harmed by the War on Drugs—also set new sales records in 2024, generating just under $15 million, which is about $3 million more than 2023.
“2024 was another significant year for the maturing Massachusetts cannabis industry,” Chief People Officer Debbie Hilton-Creek said in a statement. “The achievement of a new sales benchmark, implementation of key regulatory reforms, and celebration of the Commission’s seventh anniversary are indicative of a robust and thriving market.”
