“The World Cup is about passion, community and celebrating unforgettable moments with the people around you.”
We have asked throughout the industry about World Cup exclusives and offers, and frankly there does not appear to be as much excitement around the games as we had expected. There are a few highlights to mention, though, starting with this announcement from Dialed In about its new “Golazo” campaign. More from the company below …
Dialed In … is marking the FIFA World Cup with the release of two limited-edition gummies created for soccer fans in Missouri and Massachusetts.
Inspired by the electrifying moments that unite fans across cultures and continents, Dialed In’s new “Golazo” limited-time offerings tap into the communal spirit, emotional highs and shared experiences that make the World Cup one of the largest cultural events in the world. “Golazo” — Spanish for “great goal” — reflects the energy, connection and celebration that define both soccer fandom and memorable social experiences.
The campaign positions Dialed In at the intersection of sports, lifestyle and cannabis culture through authentic fan engagement, localized activations and community-driven experiences. Through influencer partnerships, limited-edition merchandise and social-first content, Dialed In aims to create memorable moments that bring fans together throughout the tournament season.
As part of the campaign, Dialed In is launching two limited-time-only products in Missouri and Massachusetts designed to celebrate local fan communities throughout the World Cup season. Massachusetts will host seven World Cup games at Boston Stadium (Gillette Stadium), and Missouri will host six games at Kansas City Stadium (Arrowhead Stadium) beginning June 13 when Haiti competes against Scotland in Boston.
In Mass, Dialed In is dropping limited edition hybrid passion fruit full spectrum rosin gummies in collaboration with Good Chemistry Nurseries, with 10 gummies per package, 10mg THC per piece, 100mg THC per package.
“The World Cup is about passion, community and celebrating unforgettable moments with the people around you,” Dialed In President Max Vansluys said. “That spirit aligns perfectly with what Dialed In aims to create as a brand. With these limited-edition launches, we wanted to share products and experiences with fans that feel social, exciting and connected to the energy surrounding the tournament.”
“The World Cup creates moments people want to experience together,” he added. “That’s what these releases are built around.”
