Inbox: Betty’s Eddies Collaborates With Keep A Breast Foundation

Redesigned October packaging features breast cancer awareness education

It seems like the giving season started early in the cannabis world this year. That may just be our subjective observation from what’s been hitting our inbox, but in any case it’s hopeful to see so many pot businesses carrying out positive impact plans through programs that benefit various nonprofit organizations.

For Breast Cancer Awareness Month, multi-state operator MariMed is going all in with its Betty’s Eddies brand, right down to the bag itself. It’s a “collaboration with the Keep A Breast (KAB) Foundation to advance breast cancer awareness education and support the millions of people affected by the disease,” complete with an accompanying initiative that “includes redesigned product packaging and a campaign to foster KAB’s mission of reducing breast cancer risk through education, with a focus on early detection.”

The redesigned pink package for their beloved Ache Away Eddies “highlight KAB’s mission of reducing breast cancer risk through education,” with KAB x Ache Away Betty’s Chews available “while supplies last in October.” Following a “month-long campaign [that] coincides with Breast Cancer Awareness Month,” MariMed “will also make a monetary donation to KAB.” More from the company below:

Both MariMed and Betty’s Eddies will bolster the partnership, which aligns with both brand’s deep commitment to health and wellness, by promoting the KAB app on the redesigned packaging and on their social media channels. The app, available on the Apple and Google Play Stores, offers education about and advocacy for self-checking and immediately connects users to medical professionals when necessary. A limited number of Betty’s Loves Boobies bracelets, designed especially for this partnership, will be distributed for free at select dispensary locations while supplies last.

Customers in Massachusetts, Maryland and Delaware can participate in the Ache Away Betty’s collaboration by purchasing the product in licensed dispensaries and by downloading the KAB app that promotes access to care.

“Every day, we hear from patients about how Betty’s Eddies helped them throughout their treatment journey,” Betty’s Eddies Brand Manager Sara Rosenfield said in a media statement. “Our partnership with the Keep A Breast Foundation honors those battling breast cancer and empowers people to pay attention to their health, including prevention and early detection.”

“When the Betty’s Eddies team approached us with this partnership idea, we were excited to reach even more people and encourage early detection,” Keep A Breast Foundation Founder Shaney Jo Darden added. “With recent research indicating the potential for cannabis to alleviate the painful side effects of cancer treatment, we saw this as the perfect partnership in support of our mission.”

Download the KAB app here