“The enviable challenge of illustrating Mimosa’s impact on the creative mind”
We actually already have some write ups in the works about Nature’s Heritage, particularly about their Grape Diamonds and Double Tangie Banana, both of which score among our favorite grabs on the Mass market.
In the meantime, we just learned that the brand tapped Boston artist Duncan Hatch, whose trippy schemes are squarely in the realm of cannabis culture, to “create a colorful concept for their fresh strain drop of Mimosa, a Sativa-positive hybrid flower available only in Massachusetts and known for a bright citrusy taste and the clear-headed, energetic effect it offers.”
It sounds like one hell of an assignment. As Nature’s Heritage explains, Duncan “had the enviable challenge of illustrating Mimosa’s impact on the creative mind, designing a richly colored fruit fantasia that presents an ideal of the experience.”
So there it is, an artwork commissioned for a strain of weed. We like where this is going.