A long-simmering tincture concept comes to light for Halloween season
There are some things we attribute to Good Feels beyond the simple fact that the small Massachusetts manufacturer makes great beverages and tinctures. Among them, earlier this year, the company even figured out how to push its newest line, Good Vibes “fast-acting syrup,” up to 1,000 mg on the adult-use side. And now, the team behind some of the market’s favorite drink enhancers put another kind of lightning in a bottle for this Halloween season, with a 500 mg offering that glows in the dark. We had a couple of questions …
We have followed you quite closely, but how would you briefly break down the trajectory of Good Vibes over the past couple of months?
We have gone from 30 to 161 stores in less than a year. In the last couple of months, we have climbed our way to the number one most popular tincture company in Massachusetts.
Up until this point, what has been the most popular SKU/variety?
Watermelon and unflavored Good Vibes have been our most popular until Good Vibes X came into the picture.
What have you learned from customer feedback about what they’re looking for from a product like this?
We have learned people are fans of the pocket-size bottles and water-soluble take on the tinctures. This way we have a versatile way to fit into all our customers’ lives, whether it’s unflavored Good Vibes in ramen or Watermelon Good Vibes in your virgin strawberry margarita. We have even seen people wake and bake with cannabis-infused coffee by using our Balance 1:1.
Do you have any kind of a plan or a road map for special releases at this point?
Yes, we are always bringing new and exciting details to the market. We have some really fun new SKUs coming to our product lines.
What brought you to a spooky place? Are there major Halloween lovers on your team?
Our CEO Jason always has crazy concepts for new ways to keep our products interesting. He had an idea come to mind that led to coffins and glow-in-the-dark Good Vibes. Jason had had this concept for a while but never knew how to work it into action until Good Vibes was developed.
And of course we have to ask, how the hell do you get something like this to glow in the dark?
We add riboflavin, which is a B2 vitamin that is safe for consumption and just happens to glow.
Are there any cool recipes or potion ideas you would like to share for people who are going out to grab a bottle?
We have made the Spooky Vibes unflavored so no matter how many crazy ideas come to mind, we have a spooky vibe for it all!
