“One of the best things … is that it’s single sourced, meaning we make the decisions from genetic selection all the way through sale.” Associate Director of Brand Engagement
Readers always tell us they want to see where the best flower comes from. Here are 10 of our favorite and most-viewed interviews and cultivation visits from the past year.
Our first check in with the woman-owned Social Equity business, talking brands and plans to expand
From Butterwolf to Cherry Super Boof, they’re cultivating “unique expressions to share.”
From eco-friendly packaging to celebrity endorsement deals, the “devil is in the details”
In the great outdoors with Bubba Kush, Pineapple Express, and a cultivator’s grasshopper helpers
Chelsea cannabis cultivator-retailers say, “We have to keep variety on our menu. People lose their attention span real quick, so they always want to see something new.”
How Duncan Hatch visualized Sherb Cake, Lamb’s Bread, Mimosa, and Double Krush
“When we partner with a grower, you know who grew it, you know where it came from.”
“Every agricultural, horticultural operation in the world is using the sun; nobody is growing indoors, so why should cannabis be any different?”
