Now Smoking: Joints Out Of The Brand New Junior Doob Cube
February 5, 2024
The latest move in a mission to subtract a million preroll tubes from the market this year
The latest move in a mission to subtract a million preroll tubes from the market this year
“It’s a puzzle that we’re putting together here … It takes genetics, it takes the growers themselves, but then it also takes the scientists, it takes the marketing team, it takes all of that to be a successful cannabis company now.”
Peanut Butter Pie, Lobster Pot, and the cultivar now known as Frosty Mountain Doh
“Bottom line: we’re trying to find exclusive stuff, small-batch weed, and to have a monthly drop party that highlights the cultivator.”
A super satisfying smoking experience with exposed flower and flavor to savor
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“One of the best things … is that it’s single sourced, meaning we make the decisions from genetic selection all the way through sale.” Associate Director of Brand Engagement
“I won’t say which lab is manipulating data and which isn’t, but both can’t be right.”
Readers always tell us they want to see where the best flower comes from. Here are 10 of our favorite and most-viewed interviews and cultivation visits from the past year.
“More so than specific strains, we’re building a brand … So people know that if they’re trying something by Ideal, it’s going to be solid.”
