From estimated statewide sales to brands and dispensaries that overperformed on this year’s high holiday
All data and analysis provided by Lit Alerts
In an interview earlier this year, Lit Alerts Co-Founder Nathan Girard explained his company to Talking Joints Memo thusly: “We basically built a system that tracks every single active menu that we can pull data from.”
He called the business a multi-dimensional cube, with one side providing cultivators and manufacturers with functions like out-of-stock alerts that “help them sell more product.” Another, he explained, “is the retail side, where retailers get to look at a competitive analysis of their menu versus somebody else’s menu.”
So basically, they’re like an all-seeing eye peering into every transaction at Bay State dispensaries. Which made Lit Alerts a prime resource for us to ask to pull superlatives and data points that give a sense of how Green Wednesday 2024 sales went in Massachusetts. Check out their highlights and analysis below …
Estimated sales for Green Wednesday 2024
Important: Lit Alerts predicts estimated sales volume by observing publicly available data from retail menus and utilizing a proprietary mechanism to analyze that data to predict events that are happening in the market, like product availability and estimated sales.
- Lit Alerts projects between $6M-$6.5M in retail sales on Green Wednesday
- 80% lift in sales over average Wednesday
- 32% lift in sales over average weekend day
Category breakdown
Flower ruled the day as always with nearly 55% of the sales either flower or pre-roll. The only minimal difference on Green Wednesday was that Edibles gained a few points from flower, leapfrogging vapes which usually rank slightly above edibles in 3rd place behind flower and prerolls. Additionally, Beverages slightly outpaced concentrates but not by much.
- Flower – 30.97%
- Pre-Rolls – 24.84%
- Edibles – 17.28%
- Vaporizers – 16.14%
- Beverages – 4.02%
- Concentrates – 3.42%
- Tinctures – 0.88%
- Topicals – 0.19%
- Apparel – 0.12%
- CBD – 0.05%
Increase in items on sale
Deep discounts powered Green Wednesday:
- We saw an increase of 67% of volume of items discounted the week of Green Wednesday when compared to the weekly averages in the 3 months prior
- Discounts were mainly in the 15-20% range
- We saw discounts as high as 40-50% in some stores
- We did not observe a direct correlation between deep discounts and overperformance
Brands that outperformed on Green Wednesday (listed with estimated sales lift from avg. daily sales)
These brands ranked well above their usual brand rank on Green Wednesday:
- Happy Valley – 112.41%
- Rove – 135.08%
- Choice Chews – 104.06%
- Wana Brands – 109.04%
- Springtime – 138.53%
Retailers that outperformed on Green Wednesday (listed with estimated sales lift from avg. daily sales)
These retailers ranked well above their usual retailer rank on Green Wednesday:
- Union Twist (Framingham) – 92.19%
- Panacea (Middleboro) 118.65%
- CANA (Norton) 209.23%
- Ethos (Watertown) 147.92%
- CNA Stores (Haverhill) 130.91%
